
Kia ora, and welcome to Kiwi Cru!
We’re a specialist retailer and event provider, bringing lesser-known, high-quality New Zealand wines to the UK.
Through our Wine Club and tasting events, we help customers discover the hidden gems of Aotearoa’s wine world - wines made with care, character, and a strong sense of place.
We love wine, full stop. But our real passion is New Zealand. We’ve explored the country’s wine regions from top to bottom - visiting vineyards, meeting the people behind the wines, and tasting the bottles you won’t find everywhere else.
Now, we’re excited to share them with you.



"For anybody who has visited New Zealand, you will understand what I mean when I say that the colours there seem brighter, the personalities bigger and the energy for life so great. I finally understood this “dialled up” expression I perceived in their wines was merely a translation of life in this truly beautiful place". Julie Dupouy, thetaste.ie


Meet Our Founder
Having worked for some time in various wine roles in the UK, Pippa got a chance to spend some time in Australia, again working in wine. Whilst she was there, she took the opportunity to explore New Zealand and immediately became hooked – you know – love at first sight kind of hooked!
And of course, who could blame her? New Zealand is simply breathtaking—there’s no other way to put it. Nature went all out there. And it’s not just about the views. The people are incredibly warm and welcoming, and there's a real sense of adventure everywhere you go. The indigenous Māori culture is deeply rooted in a profound connection to the land, an ethos which echoes throughout the winemaking regions.
And let’s not forget the spectacular wine regions, which stretch 1000 miles from subtropical Northland to Central Otago, home to the world’s most southerly vineyards.
Pippa’s next step became a simple one: to share her love of New Zealand wines and the commitment and skill of those making them. And so, on landing back in the UK, she founded Kiwi Cru.
Since then, she’s been able to talk some talented people into joining her….
Meet The Kiwi Cru

Lara
Lara is the e-commerce guru behind our online wine shop, making sure it looks great, runs smoothly, and ordering your favourite bottle is quick and easy.
Her ‘Tasting notes’? Well, she’s ‘beautifully structured, elegant and well balanced’ sums her up!

Ash
As a Kiwi living in London, Ash is a huge champion for the wines of her homeland. Luckily for us, all that enthusiasm finds its way into all things social at Kiwi Cru.
If she were a wine, we reckon she’d be a Riesling – bright, lively, and ‘sweet as’…

Greta
Greta’s also a Kiwi but living in sunny Perth. Having worked in wineries across the world, she’s now blending all that experience with her knack for storytelling, so that every email is engaging.
What type of wine might she be? Definitely a super versatile, and
full of life Sauvignon Blanc.

Alice
Alice connects our Kiwi Cru community in the real world through tasting events, pop-ups and partnerships, just about anywhere she can find an excuse to enjoy delicious NZ wine.
Alice's favourite wines arealways dry, though we definitely wouldn’t say the same about her personality!
